Continuing on from the announcements of the first three speakers for the 2025 Australian Sports Turf Management Conference, the ASTMA is excited to confirm another as the education program for Sydney continues to take shape. After her engaging and highly informative Plenary session presentation last year, the ASTMA is delighted to welcome back one of Australia’s leading behavioural scientists, Dr Juliette Tobias-Webb (pictured). Her 2024 presentation focused on understanding and using behavioural evidence of teams to explore complex leadership issues and assist workplaces to develop solutions to improve performance.

Juliette has a PhD in Experimental Psychology from Cambridge University and has since worked for a range of leading government and corporate organisations to explore human decision-making and behaviour change, helping teams and companies leverage behavioural insight to drive positive transformation at scale.

Juliette is passionate about working with companies and researchers to design and rigorously test solutions that encourage positive behavioural outcomes. She specialises in large scale behavioural change and in designing for individuals facing more complex cognitive situations (mental health, addiction, cognitive decline). She is also passionate about helping individuals be more productive, set and stick to goals, have better wellbeing and feel happier.

Her contributions extend to publications in leading neuroscience and psychology journals, and she has been featured in various media outlets, including Triple J Hack, ABC and the Australian Financial Review. Juliette has been recognised for her exceptional contributions to the field, being one of 60 women in Australia nominated as a Superstar of STEM (Science, Technology, Engineering & Maths), and being selected as one of 100 women in STEM to explore Antarctica. The ASTMA looks forward to welcoming Juliette to Sydney and being part of a wonderful program at this year’s conference.